A website without traffic is a misadventure. And search engines are the free traffic giants that one can never overlook. Have you ever wondered how you can give massive boost to your search engine rankings? Well, In this article I'm covering each aspect of boosting your search engine rankings.
How to Boost Search Engine Rankings?
Calm down your audacity. Before jumping on to how one can give a push to web ranking, one has to understand how search engines work. One has to think as a search engine and carefully analyze what's happening around.
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How search Engines work?
You need to comprehend that what happens when someone puts his query into Google or any search engines. How google put up the results? The search engines calculates the results using algorithms. Any search engine aims at showing the most relevant answers to the queries of the users. Those algorithms calculate the usefulness of a page to someone. Well, these algorithms are continuously changing. Gone are the days when one can simply rank a page by stuffing the targeted keywords. The search engines have become smarter and complex with each passing year. These algorithms are known as SEO factors. So, if you're trying to improve your blogger rankings, you've to work and polish your SEO factors.
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What are SEO factors?
As explained, these are the parameters that effect your rankings. The SEO factors can be broadly categorised into three categories:
- On-Page Factors: As the name explains, these are the parameters of a webpage that are present over it. For Example: The length of the article, the use of headings, number of inbound links.
- Off-Page SEO Factors: These are the external factors. For Example, the number of shares over social media, number of backlinks.
- Technical SEO Factors: This primarily means the site loading speed and mobile friendliness.
SEO Factors keep on Changing
History itself explains the evolution of search engine optimization factors. With major changes rolling after every few years, these factors are ever changing. And the major search engines don't even notify about these changes these days. They secretly roll-out parameter changes. Thereby, it's important to say no to shortcuts like buying bad and quick backlinks. They may yield good results for few months. But in long term, they'll definitely harm you.
What are most important SEO factors for Blogger?
As I explained, SEO factors are never same. Over time, few factors become more important over others while others loose their effectiveness. The one such factor that comes to my mind that has almost lost it effectiveness is keyword density. Back there were times when keyword stuffing was the primary SEO factor. Here I am listing the most important SEO factors:
#1 The King called Backlinks
Today, if something matters most in SEO, it is backlinks. They are the primary factor that can turn the table of search engine rankings. For those who don't know what are Backlinks? They're the links from other websites to your website. But, be cautious while getting backlinks. Backlinks can prove either way for you. They can destroy you rankings as well. Getting backlinks from spammy websites will cost you a lot of troubles. Here are few tips for healthy backlinks.
- Avoid buying backlinks. Those companies sell each of their client the same backlinks. In long term, there are high chances of those websites falling in the spam category.
- The best and the most healthy way to get backlinks is guest posting. I know, it is a hectic job to write a decent article for another blog. But at the end of the day, it's worth it. Make sure you check the Domain Authority of a website before guestposting.
- A lot of bloggers these days try a stunt called profile backlinks as they are the easiest to get. Dear, more than 90% of profile backlinks remain unindexable by the search engines.
- One must get backlinks from websites of similar niche. If a food blog will get all the backlink from home decor blog, it'll be suspicious
#2. The value of powerful Content.
One can never overlook the value of good content. What one is ultimately selling is the content on the page. That's what all of your readers are searching for. They don't give a damn to your backlinks or social shares. They will visit and stick to your website only if it'll give useful information to them. And search engines too realize the importance of strong articles. Most of the articles that rank one on Google has a word length of more than 1500 words. Now, this outcome can also be molded into something else. One can write long articles with very poor readability score and sucky grammar.
Keep in mind that search engines also account the readability score. Here are few tips for writing decent content:
- Try writing longer articles, atleast 1000 words long.
- Break your article into smaller sections divided by headings and subheadings.
- Always focus on a keyword. And maintain a keyword density of less than 4%. Keyword density is the number of times a keyword appears in the article.
- Try targeting longer keywords. They are easy to rank.
- Use synonyms for your keywords throughout the article. Avoid using the same terms over and over again.
- Use images and videos.
- Link to relevant websites wherever possible.
#3. Technical SEO Matters
Suppose you searched something on google and clicked on a webpage. Now that webpage took a whole year to load. It is frustrating. Isn't it? The search engines too doesn't like the webpages that are slow to load. Also, a massive users use mobile phones to ask queries to search engines. And the search websites defer to rank pages that are not mobile friendly. With the introduction of AMP, it's become more obvious. So, it's very important to have a look at the Technical SEO of a website.
- Use a light theme, that's quick to load.
- Minimize the use of widgets. Ensure your widgets are quick to load.
- Shed off unwanted scripts from a webpage.
- Optimize your images. Compress them before uploading. Use ALT text with images.
- Don't over-stuff the advertisements.
- Use mobile friendly themes.
- Use bigger, readable fonts.
#4. Social Sharing
A lot of bloggers overlook the importance of social media shares. This factor is gaining its strength day by day. Google actively monitors the number of social shares of a page and this adds a plus point for the pages have strong social media roots. Therefore, it is recommended to start the social media pages of one's blog or website and start sharing your posts over them. This is highly beneficial for you. One, it has high potential to drive traffic to your blog. Two, it can improve your google rankings.
#5. Consistency
A lot of people say that they have seen a fall in their rankings. There were times when they used to actively post every second day. But now it's been months since they've posted something on their blog. This brings up the importance of consistency. Google actively chooses the blog which share their posts regularly over those who merely post anything. Thus, it is important to post content on regular basis, at-least once in a week. It'll be even better if you'll post on a fix day of a week.
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