Keywords, a very important part of SEO. Do you know that a wise blogger will always avoid a few keywords? And a new blog must never try such keywords. We all are enthusiastic to sail our blogs in the ocean called the Internet. But these waters are not safe. There are very handsome chances that you may fail your blog. In this blog, we will talk about how keywords impact a blog and why a new blog must avoid a few keywords.

Keywords, A new Blog must avoid

Table of Contents

• What exactly are keywords?
• Analysing the keyword rankings around you.
• Why a new blog should avoid a few keywords?
• What is the right keyword strategy?
• Final words

What exactly are Keywords?

Well, If you desire a formal definition, keywords are the group of words that a visitor asks or puts in the search box. But, keywords can be anything. Especially on the internet today, the queries range from one word to dozens of words. A lot of new keywords are born every day and a lot lose their audience every day. Thus, the keywords are very crucial in the blogging world. 

If you'll expend your energy over the topics that no one searches, your work is useless. A writer is nothing without his readers. To reach the right audience, one requires the right keywords. But what are the right keywords? And where to find them? All this exploration and the strategy to pick up the right words is called Keyword Research, an important SEO factor. The right keywords are those which have massive search volume and at the same time, less competition.

Also Read: How to give massive boost to your search engine rankings?

Analysing the Keyword Rankings around you.

Now that I've clarified you what are the good keywords you must also understand the rankings. Since few keywords have a vast amount of searches each day, hundreds of blog write articles over such keywords. Unfortunately, the top five results in the search engine take-away more than 90% of the traffic and the rest lick empty vessels. But a question arises, how search engines decide the rankings of keywords? The sole motto of a search engine is to present the best results to the one asking the query. Then, how a search engine decides that this result is better than the other one? The answer is SEO factors. They have algorithms that calculate factors like the length and structure of the article, the readability score, external linking to the article and dozens of similar factors.

Also Read:  I made a list of thousand Zero Compeition Keywords

What are the keywords a new Blog must avoid?

Now you understand how the search engine ranks the webpages for specific keywords. If a new blog will aim at keywords that have massive competition, it will stand nowhere. A new blog has weak SEO and thus the probability of ranking the terms is very low. You must avoid keywords which are:

• Short(One word or Two)
• Commonly Searched(They generally have massive competition.)
• Already have hundreds of articles.

The best keywords for the new blog are the long-tail keywords. Long-tail keywords are a combination of more than three words that are easy to rank and a decent amount of searches.

What is the right Keyword strategy for a new Blog?

A right keyword strategy includes thorough keyword research. There are few free and paid tools available for it. If you want to know how I research my keywords entirely for free, comment below. 

A good keyword has the following characteristics:

• Has low competition.
• Has a good amount of searches.
• Has more than three words.
• Has similar searches.

Final Words

The internet today is no short of new keywords. We haven't just explored them. Comment below and I'll share my keyword research strategy.